- NAVIGATING THROUGH A PANDEMIC

2020 posed unprecedented challenges with the advent of the pandemic, especially for a company like ours, anchored in the spirit of fostering connections. Nonetheless, two years into this global turmoil, we undertook meticulous internal audits that transformed our structures, vision, and operational philosophy. A pivotal moment came in March 2021 when Mr. Ahmed Dessouki strategically secured a 10% stake in CELS Group Ltd. Guided by our legacy, the redefined board and stakeholders initiated pivotal decisions to safeguard our sustained growth trajectory.